Does a Negotiator Need to be an Effective Salesperson?


Does a Negotiator Need to be an Effective Salesperson?



An effective sales negotiator will always be a master of good communication. This is not a matter of liking the sound of your own voice.

Most people are wary about making such an important decision as choosing their next home, so they sometimes need a little encouragement or else they may miss an opportunity.

Honesty and ethical conduct on every level

A good salesperson/negotiator must be honest. As obvious as that might seem, it is nevertheless one of the fundamental qualities of a good negotiator.                                                                                                                                                                                                                                              Salespeople must be completely honest, and their ethical conduct must be beyond reproach in their dealings with your clients, which will in turn promote client faithfulness and satisfaction.                                                                                                                                                                        If a client likes and trusts you, he will WANT to find a property with you. But no trust – no sale! is the most likely result of there being a lack of trust.

A Negotiator Must Reflect Their Company’s Ethos

Sales Negotiators must know and put in to practice their company’s values and business ethos. This in turn will contribute to a pleasant working atmosphere and a successful business. The team will feel then proud that they work for a highly reputable company and provide their clients with an honest, professional service.

Top 10 Communication Skills

  • Listening. Being a good listener is one of the best ways to be a good communicator. …
  • Nonverbal Communication. Your body language, eye contact, hand gestures, and tone all color the message you are trying to convey. …
  • Clarity and Concision. …
  • Friendliness. …
  • Confidence. …
  • Empathy. …
  • Open-Mindedness. …
  • Respect.

The single most important Skill is the Ability To Negotiate Effectively

Sales Negotiators need to be able to effortlessly negotiate a fair price for the property in question; a price that is acceptable both the buyer and the seller. After all it is the seller who pays the agent his fee and his interests must therefore remain paramount. Negotiating skills come in to play all through the selling process from agreeing the sale price, through any price negotiations following a poor survey to negotiating a moving date that is acceptable for both buyer and seller. A diplomat relies almost entirely on his negotiating skills and as estate agents, so should we.

Nothing Comes Easy.

A skilled sales negotiator will possess a sense of dogged perseverance and the ability to be enthusiastic and positive, no matter how dark are the clouds surrounding him; particularly when times are hard and sales don’t come easily.

So when you are interviewing agents to sell your home, be wary of the agent who reduces his fee, without being pressed to do so… because how easily will he give in to a buyer’s request for a low priced offer for your property?